Leadership

With over 20 years in creative production, I've often stepped into leadership organically—whether guiding teams, shaping creative direction, or improving workflows. I lead with empathy, curiosity, and clarity, aiming to uplift teams while staying aligned with objectives and outcomes. My leadership experience spans across directing talent, managing projects, and optimizing operations for efficiency and collaboration.

My Leadership Philosophy

Balancing communication, collaboration, transparency, and ownership

I lean into a joint leadership style, which is collaborative, hands-on, and rooted in mutual respect. I strive to create alongside team members, knowing when to coach and when to rely on others' expertise. Whether I’m instructing a Taekwon-Do class or leading a video shoot, my focus is always on positive team dynamics, shared vision, and continual refinement of the process.

Transparency is central to how I lead—whether it's maintaining live documentation, detailed tracking and reporting, or building workflows that communicate status at a glance. I value feedback, iteration, and clarity in the service of quality creative output.

Directing live-action and remote shoots
Contributing to creative direction for trailers, promos, tutorials, and branded content
Coaching junior creatives and mentoring freelancers
Developed briefs, storyboards, and scripts in collaboration with cross-functional teams
Led content ideation for marketing & training content
Created and delivered group instruction

Managing contractors, including illustrators and voiceover talent
Managed production schedules, facilitated meetings, and tracked project timelines
Handled reporting, tracking performance, & analytics
Written process documentation for international teams
Managed a YouTube channel & uploads at Degica

Creative & Directing Experience

Project & Team Management

Process & Operational Leadership

Developed and implemented style guides, naming conventions, and asset libraries
Authored onboarding materials and new hire training
Created reusable templates to streamline production
Used tools like Asana, SharePoint, Airtable, and Microsoft 365 for workflow optimization
Established clear collaboration norms and standards for distributed teams

Recommendations

See more available on LinkedIn

Ethron is a very talented designer, who served as a great mentor when starting my career at Capstone Tech. Intelligible, patient, and instructive he made my transition into the professional world a smooth one. Highly creative and clever, Ethron's methods for creating clear and entertaining training material are often looked to as a prime example and for inspiration. Never a dull moment with Ethron, I have highly enjoyed being part of the same design team and working closely with on collaborative projects. I most certainly would not hesitate at the opportunity to work with Ethron again.

Ruben Jauregui

Media Designer | Convergence Training

I had the great pleasure to work with Ethron while at Degica where his main responsibility was creating promotional videos and trailers for the games Degica published and he always delivered. Different genres, audiences, tastes, Ethron was always ready to go that extra mile to produce something that satisfied all the stakeholders involved with a project. He was as much at home taking, but often improving on, direction just as much as he was at self-starting and putting together videos with minimal to no direction. Given the chance, I wouldn't hesitate to work with him again.